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The commitment

What a $10 deposit does to a Saturday

Picture the same pickup game twice: once with free signups, once with a small refundable hold. The difference is not the money.

September 25, 2026 · 4 min read · By Kept Plans

Let us walk through one Saturday twice. Same host, same court, same group of people who like basketball. The only difference is what it takes to say yes.

This is an illustration, not a study. But if you have ever organized anything, you will recognise both versions.

Saturday, the free version

On Tuesday, Marco posts a pickup game: 5 on 5, Saturday at 10, court booked. Ten spots. By Tuesday night, all ten are taken. Great start.

On Thursday, one person drops out politely. Marco finds a replacement. On Friday night, two people go quiet in the chat. On Saturday morning, one texts at 9:40: “So sorry, something came up.” At 10:05, seven people are standing on the court. One of them is still “five minutes away” and never arrives.

Six players. Three on three, half court, while the other half of a court Marco paid for sits empty. Everyone is a little annoyed, and nobody quite says so. Marco wonders if he will bother next week.

Nobody in this story is a bad person. Each of the missing four had a reason that felt real at the time. The problem is that saying yes cost them nothing, so dropping out cost them nothing either. The cost landed on Marco and the six who came.

The same Saturday, with a hold

This time, joining takes a $10 hold on your card. Show up and it is released. Cancel a day or more ahead and it is released. Do not show up, and it is kept.

On Tuesday, the spots fill a little more slowly. A couple of people who would have clicked yes on a whim look at their Saturday first. A few think “I will probably be tired” and do not join. That is fine. That is the point.

On Thursday, one person realizes they have a family thing. Because there is plenty of notice, they cancel, get their hold back, and the first person on the waitlist gets the spot. By Friday, the list is ten people who have each quietly decided they are going.

On Saturday at 10, ten people are on the court. Full court, five on five, rotating subs at halftime. Afterwards, somebody says “same time next week?” and it actually sounds like a plan.

What the $10 is really doing

The money is small on purpose. It is not meant to hurt. It is meant to change the question you ask yourself when you click join, from “would that be fun?” to “am I actually going?”

Behavioural economists call part of this loss aversion: we feel the prospect of losing something more strongly than the prospect of gaining the same amount. A few dollars you could lose feels more real than a few you could win. There is also something simpler going on. Committing to anything, even a little, is a signal to yourself. You planned for it. It is on the calendar in a way a free yes never is.

The hold also changes the social math of cancelling. In the free version, dropping out late feels like the easy, polite exit. With a hold, cancelling early becomes the kind thing to do, because it gets you your money back and gives your spot to someone who wants it.

What it is not

  • It is not a fee. If you show up, you pay nothing. Nobody makes money from people keeping their word.
  • It is not a ticket. On a free plan, it only exists to be released. On a paid plan, the price is separate and covers the thing itself, like the court.
  • It is not a charge. It is a hold. The amount is set aside and then released. How quickly it disappears from your statement depends on your bank.

When someone does not come

Life still happens. When someone misses a plan without cancelling, their hold is kept, and it is split: 50% goes to the host, because they booked a court for someone who did not come, and 50% goes to Kept Plans.

That means Marco is not out of pocket when a player vanishes. And it means the person who missed it has a small, fair reason to cancel earlier next time.

The part people do not expect

You might expect a deposit to make plans feel tense. Look at it from each side, though, and it is closer to a relief. The host does not spend Friday night chasing maybes. Guests do not wonder if they will be one of four people on an empty court. Everyone arrives knowing everyone else meant it.

We are testing this properly, comparing free signups with refundable holds, and we will publish what we find when there is enough data. You can read about the experiment here.

In the meantime, the short version is this: a small, refundable commitment does not make Saturday more expensive. For everyone who shows up, it makes Saturday free, full, and a lot more likely to happen again.

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