Press kit
Writing about Kept Plans?
Everything you need in one place: a boilerplate, logos, colours and a person to talk to.
Boilerplate
Kept Plans (keptplans.com) helps people find others to do things with. People discover plans that fit what they love, pay their part to join, show up, and keep the memories together. Hosts and venues create the plans. Kept Plans was founded by Lewis De La Paz.
Tagline: Plans, kept.
In one line: Stop saying “we should hang out.” Make the plan.
Logos
SVG files, generated from our palette. Please do not recolour, stretch or add effects to the mark.
Mark, emberThe pin and check on an ember circle. Use this first.Download SVG
Mark, inkFor light backgrounds where ember would clash.Download SVG
Mark, paperFor dark backgrounds and photos.Download SVG
Lockup, lightMark and name, for light backgrounds.Download SVG
Lockup, darkMark and name, for dark backgrounds.Download SVG
Colour paletteEvery brand colour with its hex value.Download SVG
Colours
Ink#16131D
Text and dark surfacesPaper#FBF7F0
The pageSand#F3ECE0
Quiet surfacesEmber#FF5A2C
The brand colour, buttonsSun#FFB323
HighlightsCourt#1FBF75
Sports, successLagoon#2D8BFF
Fitness, learningLilac#A48BFF
Games, creativeRose#FF6A9C
Entertainment
Bright colours always carry ink text, never white. Type: Bricolage Grotesque for display, Inter for text.
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We will not put borrowed logos or made-up quotes here. When someone writes about Kept Plans, it will be linked here, for real.